Customer Communications in Marketing (CIM Revision Cards)

by Marketing Knowledge

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Book cover for Customer Communications in Marketing

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Designed specifically with revision in mind, the "CIM Revision Cards" provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.
  • ISBN10 0750662824
  • ISBN13 9780750662826
  • Publish Date 20 October 2004
  • Publish Status Active
  • Out of Print 20 November 2009
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Butterworth-Heinemann Ltd
  • Edition 2004-05 ed.
  • Format Paperback
  • Pages 120
  • Language English