This study describes an integrated approach to marketing which ensures a single, powerful communications strategy supporting developments across all critical marketing activities. The text shows how consistent messages and visual standards strengthen the corporate image and provide better value for money. It aims to: identify the areas where integrated marketing communciations are essential to achieving key objectives; assess opportunities for improving lines of communication; identify key tasks and critical areas; and allocate the right level of resources.
- ISBN10 0750619384
- ISBN13 9780750619387
- Publish Date 16 January 1995
- Publish Status Out of Print
- Out of Print 1 August 2011
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Format Paperback
- Pages 136
- Language English