After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.
- ISBN13 9780333525821
- Publish Date 8 April 1992
- Publish Status Out of Print
- Out of Print 4 November 2021
- Publish Country GB
- Publisher Macmillan Education UK
- Imprint Red Globe Press
- Format Paperback
- Pages 190
- Language English