Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
- ISBN13 9780071263436
- Publish Date 16 June 2008
- Publish Status Out of Print
- Out of Print 14 May 2021
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw Hill Higher Education
- Edition 4th edition
- Format Paperback
- Pages 736
- Language English