As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business–and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually–ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics.
- ISBN10 0321334159
- ISBN13 9780321334152
- Publish Date 2 June 2005 (first published 7 April 2005)
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country US
- Publisher Pearson Education (US)
- Imprint Peachpit Press Publications
- Format Paperback
- Pages 216
- Language English