A textbook for Hotel and Catering Management students, working primarily at higher levels of HCIMA and BTEC higher. Designed to reflect recent changes in hotel, catering and related management courses, the book presents a case-study, modular approach, and puts more emphasis on the business and management aspects of catering. It attempts to integrate themes drawn from core management subjects, such as finance, marketing and human resource management, and contains ten realistic case studies - of varying complexity - which are based on operational scenarios drawn from a number of sectors within the hospitality industry. The book contains a section on case-study technique, and is accompanied by a photocopiable instructors' manual, which may be purchased separately.
- ISBN10 0340534508
- ISBN13 9780340534502
- Publish Date 31 January 1991
- Publish Status Transferred
- Out of Print 4 May 2000
- Publish Country GB
- Publisher Hodder Arnold
- Imprint Hodder Arnold H&S
- Format Paperback
- Pages 64
- Language English