Framework for Marketing Management, 3/e Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. Marketing Plan Handbook, The 3/e Wood, 3/e is the only planning handbook that guides students through the step-by-step creation of a customized marketing plan while offering Palo Alto's Marketing PlanPro (a commercial software) to aid in the process.
- ISBN10 1405892617
- ISBN13 9781405892612
- Publish Date 30 August 2007
- Publish Status Out of Print
- Out of Print 16 February 2008
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Language English