Marketing professionals explore the key factors in the relationship between effective marketing and consumer satisfaction in this insightful guide. They address consumer motivation in seeking health care services, ethical appraisal of marketing plans, and patient perceptions of health services.
- ISBN10 0866564632
- ISBN13 9780866564632
- Publish Date 1 January 1985
- Publish Status Out of Stock
- Out of Print 4 June 2021
- Publish Country US
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format Paperback
- Pages 101
- Language English