Under the editorship of a leading marketing authority, this comprehensive manual explains how to develop effective advertisements for hospital services. Developed for hospital marketers, planners, administrators, and advertising professionals, this much-needed volume analyzes outstanding examples of hospital advertising programs and campaigns--their historical development, media strategy, placement process, and explains how they worked--their reasons for effectiveness. Enhance your skills in creating effective advertisements and learn more about the importance and positive potential that advertising holds in communicating with needed target groups.
- ISBN10 0866563903
- ISBN13 9780866563901
- Publish Date 1 January 1986
- Publish Status Out of Stock
- Out of Print 20 January 2022
- Publish Country US
- Publisher Taylor & Francis Inc
- Imprint Routledge Member of the Taylor and Francis Group
- Format Hardcover
- Pages 287
- Language English