The End of Guesswork: The Role of Data in Modern Marketing

by Ben Harper

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Do your marketing efforts rely on your best guesses? Would you rather be a data-led marketer, working from hard facts and with a clear strategy? Learn how to improve your marketing, get ahead of your competitors, and enhance your career with this whistle stop tour of the modern marketing landscape, where data and marketing go hand-in-hand.
  • ISBN10 1784563633
  • ISBN13 9781784563639
  • Publish Date 13 June 2016
  • Publish Status Active
  • Publish Country GB
  • Publisher Upfront Publishing
  • Imprint FastPrint Publishing
  • Format Paperback
  • Pages 212
  • Language English