This text features success stories and lessons learned from cutting-edge captains of industry. Each module will begin by focusing on a key successful individual such as Christos Cotsakos, Chaiman and CEO of E*Trade Financial or Paul Orfalea, founder of Kinko's. Each biography is then followed by a discussion of the successful techniques these individuals used to market their new ventures. This text is organized into eight mentor modules. The authors offer insights into the huge success stories and some of the failures of several of 2003's most powerful and strategic entrepreneurs.
- ISBN10 0324158637
- ISBN13 9780324158632
- Publish Date 30 April 2003
- Publish Status Out of Print
- Out of Print 23 October 2014
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Hardcover
- Pages 304
- Language English