On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power?
In The Apple Revolution Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company's philosophies and user-friendly ethos, to the "iPod moment" and global domination, leaving you with a deep understanding of how it was created, why it has flourished, and where it might be going next.
- ISBN10 0753540630
- ISBN13 9780753540633
- Publish Date 1 August 2013 (first published 2 August 2012)
- Publish Status Active
- Out of Print 13 March 2021
- Publish Country GB
- Imprint Virgin Books
- Format Paperback (B-Format (198x129 mm))
- Pages 544
- Language English