CRM (customer relationship management) is about attracting and maintaining lasting customers so that they return time and time again to use your service and/or buy your product. CRM is not just about winning sales in the short term but increasing long term profit overall. This book takes the reader through the logical steps necessary to integrate CRM fully into company strategy at all levels - not just in the customer service department.
- ISBN10 0340857668
- ISBN13 9780340857663
- Publish Date 27 September 2002
- Publish Status Out of Print
- Out of Print 20 April 2005
- Publish Country GB
- Publisher John Murray Press
- Imprint John Murray Learning
- Format Paperback
- Pages 96
- Language English