Explores the principles and strategies certain American and international companies have implemented, and looks at the varied results these strategies have produced. Among the companies examined are McDonald's, Federal Express, DeLorean Motor Company, Woolworth and Coca Cola.
- ISBN10 0135589665
- ISBN13 9780135589663
- Publish Date 15 May 1990 (first published May 1987)
- Publish Status Out of Print
- Out of Print 31 October 2009
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Prentice-Hall
- Edition New edition
- Format Paperback
- Pages 240
- Language English