This book covers the syllabus for the CIM Behavioural Aspects of Marketing Certificate paper. Each chapter consists of learning objectives, definitions, the theoretical background, exercises, issues to consider, current examples, implications for marketing and recent examination questions. The text is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organizations.
- ISBN10 0750605499
- ISBN13 9780750605496
- Publish Date 16 August 1993
- Publish Status Unknown
- Out of Print 21 November 2009
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Format Paperback
- Pages 420
- Language English