Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation. Specific chapters discuss market research, intellectual property, policy gaps, business-g
- ISBN10 0030340365
- ISBN13 9780030340369
- Publish Date 21 August 2001
- Publish Status Out of Print
- Out of Print 4 April 2011
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Paperback
- Pages 250
- Language English