Transmedia is a practical primer on the conceptualization, structuring, writing, execution, management, and marketing of a transmedia property that exists in multiple forms of media and shares a single interwoven story. Thus far, creatives and producers have focused on single areas of production—motion pictures, television, or video games. For those who are going to participate in or supervise the creation of a transmedia property, a minimum understanding of all the important media is required. Transmedia provides readers with the solid foundation they need.
- ISBN10 0240824113
- ISBN13 9780240824116
- Publish Date 25 February 2013
- Publish Status Active
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Focal Press
- Format Paperback
- Pages 352
- Language English