This book provides insights and methods for the design of alternative marketing channels which can ensure that the optimum economic benefits flow to rural entrepreneurs. The themes covered include: planning product marketing in rural areas; conflicts and management in rural marketing; cooperative marketing; retailing in rural areas; scheduling activities in a rural business; developing marketing projects; and managing trade systems.
- ISBN10 0803992009
- ISBN13 9780803992009
- Publish Date 27 February 1995
- Publish Status Out of Print
- Out of Print 18 February 2010
- Publish Country US
- Imprint SAGE Publications Inc
- Format Hardcover
- Pages 188
- Language English