A streetwise primer on a fundamental broadcast skill. It gives readers the tools to become successful radio salespeople.
- ISBN10 0240800915
- ISBN13 9780240800912
- Publish Date 4 July 1992
- Publish Status Out of Print
- Out of Print 21 November 2009
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Focal Press
- Format Paperback
- Pages 128
- Language English