"E-Business: Value Creation for Management" is a simple and powerful introduction to the field of e-commerce and the integral role it plays in business planning, strategy, and performance enhancement. Rich with practical insights into the structures and strategies of e-enabled companies, and written within a sound conceptual framework, the book consolidates the experiences and learning of real organizations employing e-business models. Focused on how to best think about, plan for and enact e-strategies that will maximize productivity and profitability, the book is 50 per cent text-based and 50 per cent case driven, making it especially relevant for students needing to understand e-technologies within the context of business.
- ISBN13 9780074711699
- Publish Date 16 June 2003
- Publish Status Out of Print
- Out of Print 23 August 2011
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw Hill Higher Education
- Edition Australian ed
- Format Paperback
- Pages 392
- Language English