Danny Samson is a Professor and Head of the Department of Management at the University of Melbourne, where he also holds adjunct professorial appointments at Melbourne University Private and the Melbourne Institute of Applied Economic and Social Research. His previous appointments have been at the Melbourne Business School, University of Illinois and AGSM (UNSW), and prior to that in the private sector at ICI. His previous books have included Management, Managerial Decision Analysis, Manufacturing and Operations Strategy, Management for Engineers, Technology Management and Patterns of Excellence. Professor Samson has worked with the Federal and state governments on various inquiries and on policy development, including being part of the Karpin Taskforce on Leadership and Management. During a 25 year academic career he has published over 60 academic research articles and dozens of case studies and practitioner papers. He has presented dozens of executive education programs and strategy development workshops in the private and public sectors.His research interests focus on the strategies and drivers of competitiveness of ororganisationsparticularly through their operation's effectiveness and technology strategies. He has contributed to many fields of knowledge, including risk and decision analysis, manufacturing and operations strategy, technology, quality and innovation management.