Offering balanced coverage of consumer behaviour, including the psychological, social and managerial implications, this new edition features current examples that are tied into global and technology consumer behaviour issues and trends.
- ISBN10 0071109153
- ISBN13 9780071109154
- Publish Date 14 January 2008
- Publish Status Active
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw Hill Higher Education
- Edition 10th Revised edition
- Pages 814
- Language English