"The Privacy Payoff" is the privacy primer for business that senior managers need to ensure their organizations avoid the risks of the privacy minefield and reap the business drafteess of becoming a privacy-sensitive corporation. Written in engaging, approachable language, "The Privacy Payoff" goes beyond quick fixes and discusses topics such as global regulations and trends, the qualities needed in a Chief Privacy Officer (CPO), drafting and implementing a privacy policy, the impact on marketing and privacy in the workplace, culminating in a series of concretee steps that businesses can take to benefit from protecting privacy.
- ISBN13 9780070905603
- Publish Date 16 January 2003
- Publish Status Out of Print
- Out of Print 16 February 2015
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Professional
- Format Hardcover
- Pages 331
- Language English