Beyond Free Coffee and Donuts is a one-stop resource for workplace learning and performance professionals who are looking for creative ways to get their message heard by appropriate learners. As the author notes in the introduction, getting ""butts in seats"" is not a measure of success. A more important measure, according to this lively and entertaining book, is a training program that provides the right people learning the right skills to produce the right business results. ""Beyond Free Coffee and Donuts"" is designed to be a single resource for this important ""get the word out"" activity. The book covers everything you need to know from understanding what motivates customers (both external and internal) for your training services, to the nuts and bolts of designing, writing, and designing a successful marketing campaign.
- ISBN13 9781562863166
- Publish Date 13 February 2003
- Publish Status Active
- Out of Print 11 March 2021
- Publish Country US
- Publisher American Society for Training & Development
- Imprint ATD Press
- Format Paperback (US Trade)
- Pages 208
- Language English