Building Brand Authenticity: 7 Habits of Iconic Brands

by Michael Beverland

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  • ISBN10 1282446312
  • ISBN13 9781282446311
  • Publish Date 1 January 2009
  • Publish Status Active
  • Out of Print 11 February 2015
  • Publish Country US
  • Imprint Palgrave MacMillan
  • Format eBook
  • Pages 260
  • Language English