Written for non-expert managers who need a basic understanding of what marketing is, how it works and how it affects themselves and those who work for them. It aims to clarify the role of marketing to other corporate functions, giving managers a new perspective on their part in an organization. There are jargon-free and comprehensive sections on - the marketing concept and audit, marketing management and marketing research.
- ISBN13 9780852904558
- Publish Date 1 January 1989
- Publish Status Out of Print
- Out of Print 5 July 2004
- Publish Country GB
- Imprint Nicholas Brealey Publishing
- Format Paperback
- Pages 160
- Language English