An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
- ISBN13 9780230203297
- Publish Date 30 April 2009
- Publish Status Out of Print
- Out of Print 10 November 2021
- Publish Country GB
- Publisher Macmillan Education UK
- Imprint Red Globe Press
- Format Paperback
- Pages 264
- Language English