We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling - a consistent message, weaving meaning into every piece. Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, to the trademark's colour. All these components contribute to a brand's Identity and ignite consumers' passion for purchasing.
- ISBN10 8417084037
- ISBN13 9788417084035
- Publish Date 8 January 2018
- Publish Status Transferred
- Publish Country ES
- Imprint Flamant
- Format Hardcover
- Pages 240
- Language English