• Introduces a concise yet comprehensive exploration of the key aspects of Consumer Behaviour
• Case studies, examples and scenarios throughout the text highlight both the global and Irish perspectives
• Details the impact of the global economy in terms of choice and product availability on consumer decisions and behaviour
• Presents contextual evidence to highlight how changes in social, cultural and economic circumstances determine trends and directions in consumer behaviour, including the impact of the internet
• Includes both consumer and organisational buyer behaviour
• Written to support a structured learning approach, each chapter opens with learning objectives, and concludes with discussion and revision questions
• Suitable for students studying consumer behaviour at diploma or degree level in Universities or Institutes of Technology
• Also suitable for HETAC courses offering Consumer Behaviour, as well as Marketing Institute of Ireland courses
- ISBN13 9780717144563
- Publish Date 6 May 2008
- Publish Status Out of Print
- Out of Print 15 February 2017
- Publish Country IE
- Publisher Gill
- Imprint Gill & Macmillan Ltd
- Format Paperback
- Pages 245
- Language English