This text applies the marketing concept. Marketing and it’s supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and stresses values, ethics, entrepreneurship, assessment and global topics.
- ISBN13 9780071109055
- Publish Date 16 August 2007
- Publish Status Out of Print
- Out of Print 30 May 2009
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Professional
- Format Paperback
- Language English