For courses in Principles of Marketing.
This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.
- ISBN10 0130293687
- ISBN13 9780130293688
- Publish Date 1 June 2000 (first published 25 September 1998)
- Publish Status Out of Print
- Out of Print 3 February 2006
- Publish Country US
- Imprint Pearson
- Edition 9th edition
- Pages 785
- Language English