Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know “Why does this course matter to me?” but also because everyone is a marketer.
Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing:
• A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand.
• Integration of key topics that are part of the daily fabric of marketing—globalization, social media, ethics, and marketing analytics.
• Seamlessly integrated results-driven technology.
• The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students.
- ISBN13 9781259598999
- Publish Date 16 February 2017
- Publish Status Out of Print
- Out of Print 7 August 2021
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 2nd edition
- Format Paperback
- Pages 640
- Language English