Services Marketing

by Valarie A Zeithaml

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  • ISBN10 0071316957
  • ISBN13 9780071316958
  • Publish Date 1 May 2012
  • Publish Status Active
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw Hill Higher Education
  • Edition 6th Revised edition
  • Format Paperback
  • Language English