CUSTOMERS. COM shows how to use the Internet to keep customers, increase sales, and improve profits. Everyone knows the prediction- the Internet will change the way business is done. And everyone has the same fear- they will fall behind their competitors and miss the boat. CUSTOMERS. COM does not offer breathless predictions- it offers practical, easy-to-understand and easy-to-apply advice based on solid, proven marketing principles and on real, detailed case-studies of how well-known corporations are using the Internet successfully.
- ISBN10 0712680713
- ISBN13 9780712680714
- Publish Date 5 November 1998
- Publish Status Out of Print
- Out of Print 10 August 2021
- Publish Country GB
- Publisher Cornerstone
- Imprint Random House Business Books
- Format Hardcover
- Pages 384
- Language English