For undergraduate Principles of Marketing courses.This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value creating it and capturing it drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
- ISBN10 140825915X
- ISBN13 9781408259153
- Publish Date 25 March 2010 (first published 28 July 2009)
- Publish Status Out of Print
- Out of Print 3 February 2011
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 13th edition
- Language English