For undergraduate and graduate global marketing courses.
The excitement, challenges, and controversies of global marketing.
Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
- ISBN10 0273766716
- ISBN13 9780273766711
- Publish Date 29 March 2012 (first published 2 September 2011)
- Publish Status Out of Print
- Out of Print 6 May 2014
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 7th edition
- Format Paperback
- Pages 600
- Language English