For undergraduate and graduate consumer behavior courses.
The text that set the standard for consumer behavior study.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.
- ISBN10 0273787411
- ISBN13 9780273787419
- Publish Date 30 June 2014
- Publish Status Out of Print
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 11th edition
- Language English