This is one of three cutting-edge Marketing Engineering Applications course supplements pulled from Lilien/Rangaswamy, Marketing Engineering (AWL, 1998). This supplement consists of a paperback book and CD-ROM (software packages are compatible with Excel 5.0, 7.0 and Office '97 for Windows) which include sections relating to courses in new product development and brand management, allowing professors to integrate quantitative applications into these courses.
- ISBN10 0321046439
- ISBN13 9780321046437
- Publish Date 7 October 1998
- Publish Status Out of Print
- Out of Print 26 October 2005
- Publish Country US
- Imprint Pearson
- Pages 144
- Language English