Study Guide for Principles of Marketing

by Philip Kotler and Gary Armstrong

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Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
  • ISBN10 0136080758
  • ISBN13 9780136080756
  • Publish Date 12 March 2009
  • Publish Status Out of Print
  • Out of Print 19 March 2012
  • Publish Country US
  • Imprint Pearson
  • Edition 13th edition
  • Format Paperback
  • Pages 515
  • Language English