Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
- ISBN10 0136080758
- ISBN13 9780136080756
- Publish Date 12 March 2009
- Publish Status Out of Print
- Out of Print 19 March 2012
- Publish Country US
- Imprint Pearson
- Edition 13th edition
- Format Paperback
- Pages 515
- Language English