Mindtap Marketing, 1 Term (6 Months) Printed Access Card for O'Guinn/Allen/Close Scheinbaum/Semenik's Advertising and Integrated Brand Promotion

by Thomas O'Guinn, Chris Allen, Angeline Close Scheinbaum, and Richard J. Semenik

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  • ISBN10 1337110272
  • ISBN13 9781337110273
  • Publish Date 16 February 2018
  • Publish Status Active
  • Out of Print 18 June 2022
  • Imprint Cengage Learning
  • Edition 8th ed.
  • Format eBook
  • Language English