Global Marketing: A decision-orientated approach, 3/e Comprehensive and user-friendly, Global Marketing: A Market-Responsive Approach, 3e, by Svend Hollensen, is written from the perspective of the firm competing in international markets. Developed primarily for undergraduate and graduate courses in global/international marketing, this book will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field of global marketing. Research Methods for Business Students, 4/e In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods getting students interested in methodology and theory and helping them to understand the practical relevance. Depth of coverage combined with an accessible style, a real practicality and a straightforward structure result in consistently good student and lecturer feedback. Saunders is an excellent book in terms of both coverage and clarity of expression and this 4th edition will go from strength to strength.
- ISBN10 1405853832
- ISBN13 9781405853835
- Publish Date 24 August 2006
- Publish Status Out of Print
- Out of Print 12 December 2008
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Language English