Focusing on the entrepreneur's behaviour, this work sets out to stimulate and inculcate the need to achieve by giving guidelines to effective entrepreneurship through achievement-motivation conditioning. It provides the reader with the means with which to: develop assertiveness, hone decision-making and problem-solving skills; master goal setting, action orientation and time management; foster interpersonal relations, communication, negotiation and networking; and give free rein to creativity, innovation and lateral thinking. This volume is part of a series which is accessible to those whose mother-tongue is English, and to those learning English as a second language. Study objectives for each chapter list specific outcomes; tables and diagrams reinforce learning, and cartoons inject instructive humour; and each chapter closes with a summary and self-evaluation exercise, integrating knowldge and practice.
- ISBN10 0702144207
- ISBN13 9780702144202
- Publish Date 7 April 2007
- Publish Status Unknown
- Out of Print 15 August 2012
- Publish Country ZA
- Imprint Juta Academic
- Format Paperback
- Pages 153
- Language English