With communications occupying the key role in business to business marketing there is a need for professionals to fully grasp its importance. This simple guide covers every step in the marketing communications process.
- ISBN13 9780844235950
- Publish Date 16 February 1997
- Publish Status Out of Print
- Out of Print 19 October 2015
- Publish Country US
- Imprint NTC Publishing Group,U.S.
- Format Hardcover
- Pages 384
- Language English