Don?t think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.
- ISBN10 0324593759
- ISBN13 9780324593754
- Publish Date 1 April 2009
- Publish Status Active
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 4th ed.
- Format Paperback (US Trade)
- Pages 436
- Language English