In this book Jeffrey P. Davidson shows entrepreneurs how to penetrate the huge corporate market and begin filling the needs of the nation's most lucrative accounts. "Selling to the Giants" is the culmination of a three-year study involving surveys of Fortune 500 purchasing agents, reviews of effective corporate-sponsored small business procurement programmes, and analysis of marketing techniques used by vendors who consistently sell to large corporations. The work aims to provide a guide to developing profitable, long term business relationships within the corporate world.
- ISBN10 0830675868
- ISBN13 9780830675869
- Publish Date 1 March 1991
- Publish Status Out of Print
- Out of Print 3 March 1998
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint TAB Books Inc
- Format Paperback
- Pages 208
- Language English