Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
- ISBN10 9810687532
- ISBN13 9789810687533
- Publish Date 25 April 2012
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country SG
- Imprint Pearson Education Centre
- Edition 3rd edition
- Format Paperback
- Pages 790
- Language English