Products aren’t alone in benefiting from branding. People can benefit too. Branding strategies help professionals get noticed and position them for exciting new career opportunities. Prepared by Kim Richmond of Saint Joseph’s University, the Brand You handbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success. Brand You boxes appear throughout this textbook to help students plot their own branding strategies.
- ISBN10 013038853X
- ISBN13 9780130388537
- Publish Date 24 March 2011 (first published 10 March 2009)
- Publish Status Out of Print
- Out of Print 4 January 2017
- Publish Country US
- Imprint Pearson
- Edition 7th edition
- Format Paperback
- Pages 320
- Language English