For courses in Hospitality Marketing and/or Tourism.
How do you gain a sustainable competitive advantage in today’s global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view. Over sixty Case Studies, on CD-ROM included with each textbook, bring the material to life in real-world situations based on actual events. International examples, web exercises and intriguing interviews help students learn about marketing and also about the industry itself.
- ISBN10 0131182404
- ISBN13 9780131182400
- Publish Date 7 November 2006
- Publish Status Out of Print
- Out of Print 24 May 2007
- Publish Country US
- Imprint Pearson
- Edition 4th edition
- Format Paperback
- Pages 688
- Language English