Ri TB Marketing Management

by Boyd

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  • ISBN10 0072315296
  • ISBN13 9780072315295
  • Publish Date 1 June 2001 (first published 1 November 1997)
  • Publish Status Active
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Inc.,US
  • Edition 4th edition
  • Format Paperback
  • Language English