Category Killers: The Retail Revolution and Its Impact on Consumer Culture

by Robert Spector

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Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than "category killers" like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, what other companies can glean from their killer strategies, and what's next in retail's future.
  • ISBN13 9781578519606
  • Publish Date 1 January 2005
  • Publish Status Active
  • Publish Country US
  • Imprint Harvard Business Review Press
  • Format Hardcover
  • Pages 256
  • Language English